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Diploma in Marketing Management (NCFE UK)

By the end of this course, students should be able to:

· Analyze and illustrate how the key elements of the marketing mix influence management practices within their profession

· Contextualize and evaluate the principles of marketing management in different industries and within for-profit, government and non-profit organizations

· Critically analyze marketing theory and literature in relation to current disciplinary practices to reflect how organizations can better deliver value to their clients and stakeholders

· Apply knowledge of marketing perspectives, decision tools, practices and strategic frameworks to formulate strategic marketing decisions and plans

· Extrapolate from theoretical concepts and principles to propose and justify courses of action that facilitate decision making in various marketing management contexts, both locally and globally.

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